Bmw I3 Twelvemonth 1 Celebration

The BMW i3 Year One Celebration inward underway across America amongst diverse dealerships hosting events, together with local owners getting together to celebrate the 1 yr anniversary of the launch of the i3 inwards the U.S.A..

JMK BMW inwards Springfield, NJ had a proficient showing

The thought for the Anniversary Event began with a conversation dorsum inwards February between a few i3 owners inward the BMW i3 Facebook grouping. Roman Vazquez really was the ane who showtime thought of having an official nationwide i3 anniversary celebration. At start the idea was that we'd choice a solar solar day inwards addition to coordinate local meets for i3 owners to larn together. We've done similar meets similar this before, where we kick the bucket together inwards a parking lot somewhere, just Roman thought meeting at a dealership might alive interesting. The idea chop-chop expanded to, "How virtually nosotros endeavour to larn dealerships across the state to host an event?"

Crevier BMW inwards Southern California had the largest turnout with over 200 people inwards attendance! Photo credit to Harry Lin

BMW supplied pins

We knew we couldn't coordinate something that big ourselves, too too so I reached out to BMW 1 Marketing Manager, Joan Bowen, every bit good as asked if BMW would live willing to assistance us get this off the world. She loved the idea together with precisely asked, "What tin can nosotros do to assist?" So BMW created the upshot logo, contacted their dealer meshing informing them of the upshot (of which participation was optional) likewise created close to swag (T-shirts, pins & stickers) which they would post to participating dealers to reach out during the 20-iv threescore minutes menses.

Some dealerships took it i footstep farther as well gave away prizes. Two dealerships that I'm aware of that really home extra cause into the final result were JMK BMW inwards New Bailiwick of Jersey also Crevier BMW inward Southern California. Both dealerships raffled off a gratuitous JLong charging extension cable), offered catering for the attendees every flake well every fleck did their best to make the 20-four hours particular for the i3 owners.

The official anniversary issue lasts for the remainder of the calendar month of May, only the bulk of events happened on May 9th, which was the solar twenty-four hour period we originally planned, earlier BMW joined inwards to aid us conk more dealerships involved. It was genuinely overnice to go together with other i3 owners, swap stories inwards improver to EVangelize a chip. There's already mouth of formally making this an annual consequence as well as I hateful that would live a slap-upwards thought. We pose this twelvemonth's gatherings together on brusk discover together with without many of the dealerships participating. It was a lot of fun likewise I mean we're on to something hither, so scout out for adjacent May!

No local participating dealership? No job! Just encounter somewhere on the street or inwards a parking lot similar these i3 owners inward Virginia did. Photo courtesy of Reony Tonneyck

Photo: George Betek

One affair I'ane ane grand specially happy to encounter, is BMW's willingness to participate inward events similar these. They didn't hesitate to society they thought it was a bang-up thought together with and and then asked how they could assistance. It's of import that the manufacturers proceed to offering strong back upwardly for their plug-inward offerings. It's non plenty but to create the cars. A successful plug-inward vehicle blueprint needs the dorsum upward of the manufacturer alongside a healthy marketing budget, too continues amongst community outreach, similar these kinds of events offering. The EV marketplace place inwards still inwards its infancy, too if a manufacturer is genuinely serious near beingness a marketplace leader inwards this space, hence these kinds of events are a smashing way to build consumer confidence inwards the brand.

Ariel thought of Crevier during the celebration. Photo courtesy of Roman Vasquez

A special cheers goes out to Roman Vazquez, Heather Somaini, Kris Kluzak, George Betak, Shawn Wooten, Wilfred Fojas, Manny Antunes, Dave Avery, Peder Norby, John Higham, David Vottero together with Brandon Watson. All of whom position a lot of 4th dimension every fleck skillful equally try behind the scenes to make the i3'2d kickoff birthday political political party a memorable result.